Hosts James Patrick and Kelly Spartonos connect with visibility strategist and PR specialist Lisa Simone Richards to discuss how fitness talents and entrepreneurs can enhance their visibility.

This very detailed episodes discusses the steps people need to take to get features in various media outlets as well as what they must do in order to get published. The group also discusses why your website is not enough to get you work, the importance of establishing your goals for being published, what ladder of publicity you must work up, the ABCs and the 5 Ps of publicity, how to get in front of your idea client and take them from being a prospect to a paying client, why being published alone is not enough, how to get return work from magazines, how to pitch to trends and, lastly, how to leverage media features for more business.

Lisa is also offering a Five Day Challenge for talents looking to get onto podcasts at

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