Host James Patrick connects with award-winning entrepreneur, coach, podcast host and storyteller Danny-J.

During this episode, James and Danny-J discuss the difference between the perception and reality of the fitness industry and how she evolved her own brand and all the lessons she learned along the way of shifting from a talent to an entrepreneur.

The two discuss the misnomers of what getting published on a magazine cover means, the importance of determine why you want to do what you do, the true value of “exposure”, the importance of using a platform to connect and be authentic without it being a marketing tactic, the fear that holds many of us back, what magazines and looking for now and how to start the crafting of your own story.

You can check out Danny-J and Jill Coleman’s podcast The Best Life Podcast and you can follow her on Instagram @DannyJDotCom

If you are interested in registering for the FITposium 2018 International Conference + Expo happening October 5-7 in Scottsdale, Arizona – head to to register.