Host James Patrick talks about an offer he received from a Phoenix TV Show who requested he pay them $1500 to get featured on their lifestyle show. This raised the question of should talents and entrepreneurs pay to be featured in magazines?

The episodes goes into the nuances of native advertising, why people want editorial features over advertising spots, how magazines are profit off your exposure and how to calculate the return on investment should you pay for these features.

If you are interested in attending the FITposium 2018 International Conference + Expo happening October 5-7 in Scottsdale, Arizona – head to FITposium.com to register.

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