Host James Patrick chats with fitness entrepreneur and founder of DIAKADI, Billy Polson to discuss the untold and often misunderstood life of a fitness entrepreneur.

The conversation beings discussing how Billy launched his gym and how he chose to focus on educating the trainers at his facility. The two discusses the various phases entrepreneurs go through in their journey, the process of scaling a business, what the grind is like that is never taught in school, how to focus on your strengths, when to outsources work, why we should strive to exceed our client’s expectations, the importance of testing, how to evaluate competition and when working harder is not the solution!

Here is a link to the Business Skills Assessment chapter (Videos, Lectures, and Exercises) of the Fitness Entrepreneur 101 coursework that we discussed during today’s podcast.

Connect with Billy Polson at or in IG @businessmovement

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