In this episode host James Patrick chats with online advertising specialist and founder of Live Surge, Andy Franco about our misconceptions about advertising through Facebook and Instagram.

The two chat about the evolution of online attention, beginning with organic traffic and SEO and how it moved into social media and why online advertising is one of the most powerful tools we have today. The episode covers the importance of understanding your brand clearly, how to target audiences and the best first steps to take in implementing your own online advertising campaigns. Andy also shares the top mistakes we should be avoiding when we set out to launch our advertisements.

For more information on Andy and Live Surge, please visit them at

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