Conference • Community • Continuing EducationFITposium began with a simple question: what would happen if we gathered together the best minds in the health and fitness industry to share their insights, best practices and lessons learned with others? Taking it a step further, if we did this, could we better the industry as a whole?
The inaugural conference, launched on October 17, 2015, gathered together more than 50 individuals including aspiring fitness talents, entrepreneurs, editors and business owners. The event was predicated on three pillars of education:
- How to establish your brand as a talent in the fitness model and entrepreneur industry
- How to market that brand you worked to set up
- How to profit from that brand
The last element was the key that differentiates FITposium from other events, conferences or seminars. It is important that FITposium was not just providing information that only took attendees a small portion of the way to achieving their goals. The FITposum team wants everyone in the growing community to know how to leverage their growing clout and turn it into a sustainable revenue stream.
This is why FITposium sought out the industry’s leading experts as well as top magazine editors to share their insights to assist attendees in navigating their careers, knowing how to best market themselves.
In addition to this, FITposium established a method to provide real world opportunities for attendees to book the work that could launch their careers through talent casting calls at the events including magazine covers, interior features, sponsorship opportunities, commercial projects and even writing positions at publications.
The momentum of FITposium grew exponentially, tripling the size of the second annual conference held on October 1, 2016 to more than 150 participants including 16 speakers, more than 30 different sponsors and 8 different media partners.
The overwhelming success of the two events has led the FITposium team to break ground on the latest phase of our efforts – an online continuing education network, aptly named FITposium U, that offers a variety a growing library of podcasts, articles and videos all aligned with sharing the key information, inspiration and insights to help aspiring fitness professionals succeed.
Our new online store contains a series of e-books including FitModelGuide and The Professional Model’s Playbook that includes information that models should know in order to help them get published in the health and fitness industry.
Lastly, FITposium now offers a marketing consulting services entitled You In Focus, which assists aspiring talents and entrepreneurs with consultation phone sessions to help with the bettering of their approach to the success of the brands.
On behalf of the entire FITposium team I wanted to conclude by thanking you for being a part of our expanding brand. I am truly excited for the future of FITposium but am even more anticipatory of your future success putting the information to use to begin to make a profit with your dreams!
James Patrick, ACG, ALS – FITposium Founder