James Patrick sits down with FITposium 2016 FITpreneur of the Year Award Winner Karey Northington to discuss the difficult decision to leave the security of a full time job to pursue a passion. For Karey, James as well as many others who have made this transition, it came down to asking the question; what is your worst case scenario? James also shares a job interview that could have kept him from even being a photographer full time. The two then go into detail on how Karey launched her online business including planning, marketing, content development and the proper approach to social engagement online. James then shares the secret of how to take beautiful photos and why he is going through a rebrand with his own business. In wrapping, they discuss how to measure time applied to online marketing campaigns. The show concludes with an update on the 2017 FITposium conference.