In this week’s FITposium podcast host James Patrick discusses the legal, ethical and business ramifications of models paying a magazine to appear in their publication or to be showcased on the cover.

He discusses the background of how editorial and advertising departments were separated, how those lines blurred and why publishers are now wanting to sell editorial content as if it was an advertisement.

The show also covers the dangers if people know the features they are seeing are not genuine editorial features, but are instead paid for advertisements.