In this week’s FITposium podcast we actually go back to an episode of TheProExposure (TPE) where hosts James Patrick and Jason Black sit down with editorial and commercial photographer Joel Grimes. The trio starts by discussing the earliest part of Joel’s career and how he got into educating aspiring photographers. From there they discuss the importance of doing personal assignments and howthat can further one’s career. Then Joel gets into how long it takes to brand oneself and what is the lifespan of your brand before you need to reinvent yourself. The team then discusses how to set pricing based upon what your expenses are and the intricacies of bidding versus lower priced competitors. Joel then drops his biggest secret of marketing and how we limit our potential in growing our brands.

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