FITposium - October 20-21, 2017

Please check back regularly as details are subject to change as we release further information on the 2017 FITposium conference in Phoenix, Arizona. Download the 2017 FITposium Conference Book

Date: Friday, October 20, 2017
Time: 8:00 AM – 12:00 PM
Location: Host Hotel

Details: Audition for the opportunity to be cast for a multitude of projects and prizes including editorial and commercial assignments! Auditions are restricted only to registered attendees of the FITposium conference and the winners of the casting call will be announced at the event the following day. Application process is to be announced soon.

Currently casting projects for:
  • Max Sports & Fitness Magazine Cover & Interior Features
  • Scottsdale Health Magazine Interior Features
  • Fitness Magazine Interior Features
  • Women’s Health & Fitness Magazine Interior Features
  • Affitnity Advertising Campaign
  • Fine Swimwear Advertising Campaign
  • Muscle with a Motor Advertising Campaign

Date: Friday, October 20, 2017
Time: 8:00 AM – 5:00 PM
Location: Host Hotel

Details: Have the opportunity to participate in a variety of workshops and round table sessions in a multitude of topics that go beyond what will be discussed the following day at the conference.

Workshops include:
  • 8:00 am Marketing for Actors & Models – Faith Hibbs Clark, CSA, Good Faith Casting
  • 9:30 am How to Create Great Content Online – Jill Coleman
  • 11:00 am Blogging for Profit – Tana Nelson
  • 1:30 pm Building a Brand Friendly Social Media – Callie Bundy
  • 3:00 pm Fitness Entrepreneur Panel – Karey Northington, Lindey Schwartz, Sidney Jarvis, Skip Wood
  • 2:00 – 5:00 pm Model Portfolio Reviews with
    • LaRue Gillespie, Max Sports & Fitness Magazine
    • Matt Englehart, Ford/Robert Black Agency
    • Anthony Cox. Scottsdale Health Magazine & So Scottsdale Magazine
    • Katelyn Swallow, Women’s Health & Fitness magazine
    • Erin Lutz, STRONG Fitness Magazine

Date: Friday, October 20, 2017
Time: 7:00 PM – 11:00 PM
Location: Host Hotel

Details: Take this opportunity to meet with fellow conference attendees, speakers and partners at our mixer the evening before the classes begin.

Date: Saturday, October 21, 2017
7:00 AM – 5:00 PM
Host Hotel


Time Room A Room B
7:00 AM Registration
7:45 AM Welcome & Introductions – James Patrick
8:00 AM Success of the State: How to Build a Fit Brand – Erin Stern
9:00 AM Starting an Online Business – Karey Northington Building a Brick & Mortar Business – Felicia Romero
10:00 AM Online Sales Funnels & Lead Generation – Kim Dolan Leto How to Build and Scale a Successful Company – Jon Boles
11:00 AM Negotiating Contracts with Social Media – Callie Bundy Lead Generation Using Facebook – Mike Arce
12:00 PM Lunch Break Lunch Break
1:00 PM Transforming to the Changing Industry – Chris & Heidi Powell
2:00 PM TBA How to Stand Out Online – Jill Coleman
3:00 PM Media Panel – LaRue Gillespie (Max Sports & Fitness), Katelyn Swallow (Women’s Health & Fitness), Gabby Richman (Scottsdale Health), Kirstyn Brown (STRONG Fitness Magazine)
4:00 PM Awards, Casting Call Results & Wrap

“If you have a goal or a dream, events and mentors are some of the most important things you can do and have. It’s vital to learn from the people who have had success in the areas that you are looking to have success in. The best way I have learned to achieve my dreams is to learn from those that have gone before me. It is important to plug into a supportive community because dreams can’t happen on their own. I swear by events like FITposium!”

– Lori Harder, FITposium Speaker 2015 – 2016